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Sameen Kashfi
Executive Operations & PMO leader specializing in scaling FinTech, SaaS, and eCommerce organizations
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Strategy & operations leader with senior roles at OnDeck, BlockFi, and Protocol Labs who owned founder-level initiatives end-to-end. Notably launched the first crypto credit card, driving 150k first-year sign-ups (vs 30k target) and boosting adoption of other offerings, and later cut time-to-hire from ~6 months to ~6 weeks while rebuilding GTM and operating frameworks.
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Key Strengths
- Launched first crypto credit card end-to-end; shifted strategy to freemium to accelerate adoption
- Exceeded adoption targets: 70k waitlist and 150k sign-ups in first year vs 30k goal
- Drove measurable cross-sell lift (~10% boost in other offerings) via product as an on-ramp
- Built and implemented planning/goal frameworks across companies (V2MOM, OKRs, Big Six) to improve alignment and agility
- Force-multiplier operator across functions (GTM, delivery, capacity planning, budgets) as single source of truth
- Reduced time-to-hire from ~6 months to ~6 weeks through process redesign
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