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Sean Baxter
Principal UX designer and strategist specializing in enterprise SaaS and digital transformation
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About
UX/UI designer and UX research leader with cross-industry experience spanning software/cloud infrastructure, agriculture, restaurant customer experience, and platform onboarding. They stand out for building research practices from the ground up, facilitating alignment through workshops and service design, and using AI thoughtfully to accelerate research while keeping human judgment central.
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Key Strengths
- Led end-to-end onboarding redesign across product, engineering, and stakeholders
- Strong UX research and synthesis practice using workshops and evidence-based decision making
- Improved complex decision flows by simplifying segmentation, pricing, and add-on choices
- Pragmatic product judgment balancing user needs with technical and business constraints
- Thoughtful use of AI in research with strong human-in-the-loop validation
- Built and scaled a UX research function, hiring the first additional researchers on the team
- Trust-based people leadership through regular coaching and low-surprise communication
- Effective stakeholder alignment across management, engineering, sales, agencies, and clients
- Experience across multiple industries including software/cloud infrastructure, agriculture, packaging platforms, and quick-service restaurant experiences
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