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SOPHIE GATT
Director-level Growth & Marketing Leader specializing in full-funnel demand generation
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About
Growth and partnerships marketer with 9+ years running a marketing agency, focused on driving revenue through healthcare partnerships and GTM execution. Has experience using influencer campaigns and webinar acquisition loops, tracking impact through KPIs/ROI and connecting efforts to revenue via HubSpot and sales-team alignment.
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Key Strengths
- Healthcare growth partnerships with Instagram influencers tied to revenue growth and reduced internal costs
- Built and leveraged a growth network via events and LinkedIn to source projects and talent
- 9+ years running a marketing agency supporting startups with pitch decks and go-to-market plans
- B2B GTM for subscription-based medical service targeting executive stakeholders for company-wide adoption
- Designed and optimized webinar acquisition loop using signup-to-activation tracking and landing page/journey improvements
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