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Steven Choi
Executive Growth & Strategy Leader across Consumer Brands, Banking, and Digital Consulting
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About
Strategic operator who localized and scaled a South Korean D2C colored contact lens brand in the US by building three flagship retail locations (LA/Miami), leveraging influencer-driven events, and then launching a wholesale B2B program now in 300 independent optometry offices generating ~$150K/month. Previously spent 6 years at a creative strategy agency (acquired by Accenture) delivering a $1M culture/service-standards transformation for AdventHealth using multi-format communications (film, art, learning design, conferences). Also runs a restaurant/food truck business and is an active creator (music, webcomics, podcasts).
Experience
Education
Key Strengths
- Scaled US brand awareness via 3 retail flagships (LA and Miami) to enable B2B launch
- Launched and grew wholesale channel to 300 independent OD offices
- Drove ~$150K/month wholesale sales for colored contact lens brand
- High-impact trade show execution (Vision Expo) that signed up hundreds of doctors; cited as most successful booth by event management
- Strong understanding of regulated/gated acquisition (ODs as RX gatekeepers) and segmentation-driven channel strategy
- Hands-on operator who can pivot strategy (shifted from direct-to-doctor to flagship-led awareness) and execute end-to-end
- Led/ran multi-modal internal transformation campaign elements (film, art, learning design, programming, conferences) on $1M AdventHealth engagement
- Brand consistency through operational systems (hiring, internal messaging, asset organization) and budget-aligned design choices
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