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Sydney Hofmeister
Mid-level Graphic Designer & Illustrator specializing in branding and motion graphics
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About
Designer who created an original kid-and-adult-friendly coffee shop brand concept (“Not Your Average Kid’s Coffee”) and executed a full suite of branded deliverables (logo/sub-logo, packaging, merch, and roast bags) with cohesive illustration, characters, palette, and patterns. Has basic Figma web mockup experience and some video editing familiarity (Premiere/After Effects/DaVinci) with attention to platform-specific pacing and safe-area constraints.
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Key Strengths
- End-to-end brand concepting and execution across multiple deliverables
- Cohesive brand system creation (characters, color palette, patterns) applied consistently across assets
- Designing for dual audiences (kid appeal while meeting adult brand standards)
- Platform-aware video layout decisions (safe areas, aspect ratios, pacing by channel)
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