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tom hendricks

Senior Advertising Sales & Marketing Leader specializing in media, sponsorships, and sports

Rochester, NYSenior Account Director44 years experienceDirectorAdvertisingMarketing & AdvertisingMedia & Entertainment
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About

Veteran basketball leader with 20+ years coaching at the high school/college level who also owns and operates a large youth/AAU organization and officiates at a high level. Brings a relationship-driven recruiting mindset (athletes, parents, coaches) plus daily social-media scouting and video-based communication/training experience, with strong knowledge of key exposure events like GymRat Challenge and regional showcases.

Experience

Senior Account DirectorSpectrum Reach
Vice President of SalesNormal Communications
FounderEastside Fairport Basketball
Founder/PresidentHendricks Media Team
Assistant Men’s Basketball CoachUniversity of Rochester
Assistant Director of Athletics / Head Basketball CoachCastleton State College

Education

Hartwick Collegebachelor, Marketing (1988)

Key Strengths

  • 20+ years coaching experience (high school and college)
  • Owner/operator of a large youth/AAU basketball organization
  • Deep familiarity with tournaments/exposure events (e.g., Caveman Classic, GymRat Challenge, Fury events)
  • High-level officiating experience in AAU games
  • Proven recruiting approach built on trust with athletes, parents, and high school coaches
  • Personalized coaching/management style tailored to individual motivations
  • Comfortable scouting and recruiting both in-person (including home visits) and via social media
  • Experienced using video for ongoing sales training, reporting, and recruiting communications
  • Able to maintain broad daily phone availability (6 AM–10 PM) while managing multiple responsibilities

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Contact

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Languages

English

Skills

Advertising salesAgency relationship managementAlliance buildingAthletic administrationAthletic department managementAthletic fundraisingAthletic recruitingAthletic venue managementAthletic venue operationsBasketball coachingBranding rolloutsBusiness developmentClient needs assessmentCommunity relationsCompetitive research