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tom hendricks

Senior Advertising Sales & Marketing Leader specializing in media, sponsorships, and sports

Spectrum ReachHartwick CollegeRochester, NY44 Years ExperienceDirector LevelWorks On-Site

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About

Veteran basketball leader with 20+ years coaching at the high school/college level who also owns and operates a large youth/AAU organization and officiates at a high level. Brings a relationship-driven recruiting mindset (athletes, parents, coaches) plus daily social-media scouting and video-based communication/training experience, with strong knowledge of key exposure events like GymRat Challenge and regional showcases.

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Key Strengths

  • 20+ years coaching experience (high school and college)
  • Owner/operator of a large youth/AAU basketball organization
  • Deep familiarity with tournaments/exposure events (e.g., Caveman Classic, GymRat Challenge, Fury events)
  • High-level officiating experience in AAU games
  • Proven recruiting approach built on trust with athletes, parents, and high school coaches
  • Personalized coaching/management style tailored to individual motivations
  • Comfortable scouting and recruiting both in-person (including home visits) and via social media
  • Experienced using video for ongoing sales training, reporting, and recruiting communications
  • Able to maintain broad daily phone availability (6 AM–10 PM) while managing multiple responsibilities

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Experience

Senior Account DirectorSpectrum Reach · Jan 2015 – Present
Vice President of SalesNormal Communications · Jan 1997 – Jan 2015
FounderEastside Fairport Basketball · Jan 1995 – Present
Founder/PresidentHendricks Media Team · Jan 1997 – Jan 2000freelance
Assistant Men’s Basketball CoachUniversity of Rochester · Jan 1994 – Jan 1997
Assistant Director of Athletics / Head Basketball CoachCastleton State College · Jan 1990 – Jan 1994

Education

Hartwick Collegebachelor, Marketing (1988)

Awards

  • President Club award winner - Spectrum Reach
  • Northeast Conference Coach of the Year (1990)
  • Northeast Conference Coach of the Year (1993)

Skills

Business developmentCRMInventory managementNegotiationSalesforceTeam leadershipAdvertising salesAgency relationship managementAlliance buildingAthletic administrationAthletic department managementAthletic fundraisingAthletic recruitingAthletic venue managementAthletic venue operations

Languages

English

Certifications

Athletic Administration - St. John's UniversityBusiness (graduate-level coursework) - Simon Graduate School of Management

Memberships

  • Buffalo Enterprise
  • Ad Hub

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tom hendricksSenior Advertising Sales & Marketing Leader specializing in media, sponsorships, and sports