Patricia Ignacio

“Enterprise customer success / partner lead in performance marketing managing multi-million-dollar spend, focused on ROAS/CPA optimization and scaling adoption. Has led cross-functional Product/Engineering efforts (pixel event tracking + custom model) to improve campaign performance and influenced reporting roadmap via structured partner feedback (QBRs/check-ins). Experienced in land-and-expand motions, partnering with Sales to grow accounts by tying expansion directly to measurable value.”

“Performance marketer with hands-on ownership of a high-spend ($50K+/month+) financial services account running integrated campaigns across paid search, paid social, and programmatic (Google/Microsoft, Meta, TikTok, DV360, The Trade Desk, Amazon Ads, and more). Experienced driving new account openings against cost-per-open targets through audience/creative testing, sequential messaging and influencer-led upper funnel, and rigorous tracking/measurement in a highly regulated environment.”

HUGH BOYLE

Screened

Executive marketing leader specializing in brand, digital, and agency transformation

Grapevine, TX18y exp

“Experienced corporate operator with a co-founder bringing 50+ combined years of relevant large-company experience, now building a bootstrapped AI/SaaS/Data Infrastructure startup. They have spent the past year developing a detailed business plan, playbook, and investor materials with support from Accenture's startup assessment tools, and are just beginning to engage VCs from a position of strong preparation.”