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Tyler Hurd - Co-Founder, COO in Milwaukee, WI

Tyler Hurd

Executive Product & Operations Leader specializing in IoT hardware and water/hydration technology

Sum HydrationUniversity of Wisconsin–MilwaukeeMilwaukee, WI16 Years ExperienceExecutive Level

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About

Founder who has raised $2.5MM from angel investors to build and operate smart beverage fountains in fitness studios that dispense user-personalized hydration. Former Pentair product manager (residential water purification) who identified an on-demand purified + additive-dosed beverage opportunity and chose to pursue it as a startup, using lean customer discovery, MVP prototyping, and pitch-competition-driven fundraising.

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Key Strengths

  • Raised $2.5MM in angel funding for startup
  • Built and operates smart, personalized hydration beverage fountains for fitness studios
  • Proven pitch execution (won awards at multiple pitch competitions)
  • Customer-validated ideation approach (talks to ideal customers, builds MVPs, sells prototypes, pivots using VoC)
  • Strong GTM planning with limited resources (competitive analysis, expert input, channel/distribution planning, pro-forma with risks/budget/timeline/milestones)
  • Identified and validated new product opportunity in water purification + additive dosing via market research and extensive customer conversations

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Experience

Co-Founder, COOSum Hydration · Feb 2020 – Present
Principal OwnerLeo Innovations · Jan 2019 – Presentfreelance
Co-Founder, CEOPurilan · Nov 2018 – Mar 2020
Product ManagerHubbell Power Systems · Aug 2018 – Jan 2020
Product ManagerPentair · Jul 2015 – Jul 2018
Value Engineer (VA/VE)Pentair · Feb 2013 – Jul 2015
Mechanical Design EngineerMan Lift Mfg. · Jan 2012 – Feb 2013
Mechanical EngineerHarley-Davidson · Jun 2007 – Jun 2008

Education

University of Wisconsin–Milwaukeemaster, Entrepreneurship (2016)
University of Wisconsin–Milwaukeebachelor, Mechanical Engineering (2010)

Awards

  • Semi-finalist - Startup World Cup (Nov 2025)
  • Audience Choice Winner - Nutrition Capital Network (May 2025)
  • Support for Undergraduate Research Fellows (SURF) Grant Recipient (2007-2008)

Skills

Budget managementFinancial modelingGo-to-market strategyMarket researchProduct managementPrototypingRegulatory complianceScrumStrategic planningTestingBudgetingAgile project managementApp developmentBrand strategyBusiness creation

Languages

English

Certifications

Biohydrogen Production - Feng Chia UniversityEnvironmental Sustainability - University of KasselScrum MasterScrum Product Owner

Publications

3 publications

Biomimicry and engineered surfacesWater desalination and reverse osmosis membranesWater treatment (chloramines) and residential filtration

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Typically responds within 24 hours

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Tyler HurdExecutive Product & Operations Leader specializing in IoT hardware and water/hydration technology