Viviana Guillen

Kiyan Ng

Screened

Senior Performance Marketing Manager specializing in paid search and demand generation

San Francisco, CA10y exp

“Performance marketer with experience managing very large paid media budgets ($500K-$2M/month) across Google, Bing, and programmatic. They combine hands-on account restructuring and testing with cross-functional growth work, citing a 51% lift in conversions and 24% lower CPA, plus recovery work on a challenged AncestryDNA non-brand search program through landing page, promotion, and affiliate strategy.”

Matt McCorry

Screened

Director-level Paid Media & Channel Partnerships leader specializing in growth and performance marketing

Remote15y exp

“Performance marketer specializing in full-funnel paid media across Google (PMax, Display, YouTube), Meta, and TikTok, with recent ownership of a $100K–$150K/month residential roofing account. Focuses on lead quality and measurement rigor (GA4 engagement validation, call tracking cleanup, disciplined single-variable testing), driving a 30% CPA decrease and 75% lift in qualified leads.”

Alex Dy-Buncio

Screened

Senior Performance Marketing Manager specializing in PPC and growth analytics

Temecula, CA19y exp

“Paid media specialist who owned a $75K+/month veterinary franchise account, primarily on Google Ads and Google Local Services Ads, focused on scaling acquisition while holding a Target CPA of $85. Uses a disciplined bi-weekly testing and optimization framework (search terms, negatives, landing page lead flows, bidding tests) and reports driving ~18% MoM revenue growth while improving ROI and reducing CPA.”