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William Takpa
Mid-level Product Manager specializing in digital products and growth
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About
Built and marketed a live free-to-play web word game (Techies WordFinder) from scratch using the Lovable AI platform, reaching 100+ users in under a month. Iterated quickly based on player feedback, reporting a 28% UX improvement and +32 seconds average time per user, and demonstrates practical live-ops and F2P analytics/A-B testing knowledge.
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Key Strengths
- Built and shipped a live F2P web game end-to-end (development + marketing)
- Acquired 100+ users in under a month for Techies WordFinder
- Improved UX by 28% through user-feedback-driven iteration
- Increased average time spent by ~32 seconds per user via product adjustments
- Strong grasp of F2P fundamentals (engagement, retention, progression) and related metrics
- Defines clear daily vs weekly KPI tracking (active users, engagement time, bounce, retention, churn, revenue)
- Structured A/B test measurement for IAP offers (CTR, purchases, total value, single vs recurring)
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