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Zaid Zaid
Mid-level Digital Marketing Specialist specializing in performance marketing
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About
Paid media specialist with 4+ years of experience since 2021 across B2B and D2C, progressing from social media management into large-scale Meta media buying. Most notably managed $700K-$1M/month in Meta spend for a global D2C ecommerce brand, using a structured ABO/CBO creative testing and scaling system that delivered 1.9+ ROAS.
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Key Strengths
- Managed large-scale Meta spend of $700K-$1M per month
- Hands-on ownership of strategy, execution, reporting, and optimization across multiple ad accounts
- Structured creative testing and scaling framework using ABO/CBO and bid controls
- Achieved 1.9+ ROAS on high-budget Meta campaigns
- Experience across both B2B and D2C business models
- Multi-channel marketing experience spanning Meta, Google Ads, email, and outreach
- Diagnosed and fixed GTM tracking issues that restored CVR reporting
- Managed international account portfolios across region-specific websites and ad accounts
- Improved internal marketing processes and improvised unclear SOPs
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Mykola Neznaienko
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“Performance marketer with 5+ years spanning agency and in-house roles, currently managing $250K/month at Groupon across Google, Meta, and Bing for both B2C travel and B2B merchant acquisition. Stands out for combining hands-on media buying with custom AI automation using Make.com and Claude, helping drive a 450% average ROAS and faster execution at scale.”
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