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Abdul Moeez Shahid
Mid-level Growth Marketing Specialist specializing in paid media and app growth
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About
Performance marketer with hands-on ownership of a £50K+/month mobile app acquisition account in the European market. Drove measurable gains in scale and efficiency for Talkum App, including lifting monthly users to 1,500-2,000 and nearly doubling LTV from £20 to £39 through cross-channel testing, funnel optimization, and KPI-led budget allocation.
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Key Strengths
- Managed high-spend paid media account across Google Ads, Meta Ads, and Apple Search Ads
- Improved user acquisition from target 1,000/month to 1,500-2,000/month
- Increased customer LTV from £20 to £39
- Reduced CPC while improving keyword quality score
- Built full-funnel, platform-specific acquisition strategies by audience segment
- Strong KPI-driven optimization across CPL, CPA, CPC, LTV, churn, and bounce rate
- Hands-on multivariate testing across creatives, audiences, landing pages, keywords, and funnels
- Used downstream user behavior and sales feedback to validate lead quality and avoid false positives
- Experience optimizing seasonal and festival campaigns, including Christmas/Q4 pushes
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