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Candice Helm
Executive product leader specializing in FinTech and Enterprise SaaS
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About
Product leader and founder with a rare mix of 0-to-1 build experience, AI-enabled platform work, and legacy modernization leadership across fintech and B2B SaaS. Built CritterRepair.com from just a URL into a launched product in six months, led AI-driven analytics at Modus, and is now self-funding Hatch Credit to advocate for underserved consumers through human-centered AI.
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Key Strengths
- Led 0-to-1 build of CritterRepair.com within six months
- Strong product strategy across positioning, pricing, packaging, and GTM
- Transforms antiquated service workflows into seamless mobile-first experiences
- Customer-centered prioritization grounded in user needs and strategic trade-offs
- Shipped AI/ML analytics capabilities for fraud and anomaly detection in B2B SaaS
- Measures product success with CLV, retention, adoption, and NPS
- Changed product direction based on user research and observed behavior
- Led complex legacy-to-new-platform migration planning across functions
- Builds trust and alignment across executive, sales, operations, customer success, and engineering teams
- Experienced hiring and mentoring product talent from entry level to senior director
- Mission-driven fintech founder focused on underserved consumers and human-centered AI
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