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Chris Solly
Executive CPG/Food Commercial Leader specializing in omnichannel growth and PE-backed value creation
VP, Commercial19 years experienceExecutiveConsumer Packaged Goods (CPG)Food & BeverageE-commerce
ScreenedReferences VerifiedIdentity VerifiedStrongly Recommended
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About
Operations/finance leader who repeatedly stood up full business infrastructure for early-stage expansions, including being employee #1 after a cross-country relocation and launching US operations for an Australian company. Also helped professionalize a ~$40M Patriot Supply Store by moving the business to GAAP/accrual accounting and building policies/processes to support a private-equity-ready exit.
Experience
VP, CommercialEMPWR USA
EVP, Global Sales & MarketingAtlantic Natural Foods
Chief Executive OfficerPatriot Supply Store
Chief Executive OfficerEhrmann USA
VP, BrandsGreencore USA
Chief Executive OfficerRed Island Australia
Principal and OwnerCGS Consulting & Partners LLC
Education
Huddersfield Universitybachelor, Business Law
Key Strengths
- Built end-to-end operations from scratch as first West Coast employee (accounting, manufacturing, logistics, sales/marketing, admin)
- Launched and scaled US operations for an Australian company (customer outreach procedures, marketing support, warehousing/distribution, PO handling, hiring, opening premises)
- Implemented core business infrastructure: QuickBooks, PO/invoicing workflows, benefits (401k/health insurance), email systems
- Operational diagnostics approach grounded in observing current workflows, interviewing stakeholders, and improving within existing constraints
- Mentored a founder to professionalize finance (moved to GAAP/accrual; taught P&L vs cash view) to prepare for private equity sale readiness
- Strong early-stage scaling judgment: prioritizes finance/cash-flow leadership and generalist operator hires before specialization
Reference Highlights
Strongly Recommended
- excellent knowledge of design and marketing
- defines projects upfront to assure success
- thoughtful approach
- values experts' opinions
- optimistic; infectious optimism
- gains people's trust
- delivers on promises
- successful track record introducing food products to the US market
- products achieved immediate customer popularity due to his efforts
- effective mentor; helped others learn business
- sets clear expectations with clients
- ensures vendors are treated fairly
- helps others understand the value of their services
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