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Christie Rugh

Executive E-commerce & Marketplace Leader specializing in LATAM cross-border growth

Miami, FLVice President, Sales & Marketing27 years experienceExecutiveE-commerceRetailTransportation & Logistics
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About

Operations leader/advisor with repeated experience bringing structure to fast-moving, early-stage environments. At AeroPost, built a cross-functional operating cadence plus RACI, dashboards, and a scalable seller onboarding + CRM automation workflow to reduce chaos and accelerate onboarding at marketplace scale (over 1,000 sellers mentioned). Strong in founder/executive coaching—turns ambiguity into clear priorities, owners, and repeatable operating rhythms.

Experience

Vice President, Sales & MarketingSkypostal, Inc
Vice President, CommercialAeropost
Senior Director, MarketplaceSears Holdings Corporation
Online Divisional Merchandise ManagerSears Holdings Corporation
Senior Category ManagerSears Holdings Corporation
Senior Product ManagerAffinion Loyalty Group
Buyer, TelevisionsCircuit City Stores, Inc.
Assistant Buyer, TelevisionsCircuit City Stores, Inc.
Assistant Buyer, Mobile ElectronicsCircuit City Stores, Inc.
Inventory AnalystCircuit City Stores, Inc.
Product SpecialistCircuit City Stores, Inc.

Education

Lynn Universitybachelor, Business Management

Key Strengths

  • Built internal operating structure from zero at an early-stage marketplace (AeroPost)
  • Implemented cross-functional cadence across IT, logistics, finance, and legal to speed decision-making
  • Designed scalable seller onboarding system (3-stage workflow) and CRM pipeline with automation to prevent handoff stalls
  • Drove adoption of new processes by making benefits visible via dashboards and iterating with team ownership
  • Structured, scalable approach to diagnosing inefficiencies (listen-first, map current state, simplify, pilot, measure)
  • Effective at mentoring founders/executives without ops backgrounds by translating complexity into clear decisions and reusable cadences

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Languages

English

Skills

P&L ManagementGlobal ExpansionRevenue GrowthGo-to-Market StrategyM&A IntegrationExecutive Team LeadershipCross-Border CommerceInternational Market DevelopmentE-commerceMarketplace OperationsAmazon MarketplaceWalmart MarketplaceMercado LibreSeller AcquisitionSeller Enablement