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Daniel Navarro
Executive Marketing Strategist specializing in performance media and MarTech/AdTech
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About
Performance marketer with experience owning $50K+/month budgets across Google Search, Bing, Meta, LinkedIn, TikTok, and email for lead-gen and e-commerce. Demonstrated measurable efficiency gains (cut CPL in half from $150 to $75) through GA4-driven optimization and structured creative/landing page testing, and has a track record of quickly diagnosing channel issues (e.g., Performance Max) and reallocating spend to restore ROAS/conversion growth.
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Key Strengths
- Owned and managed ~$75K/month multi-channel paid media budget (Google, Bing, Meta, LinkedIn, email)
- Reduced CPL from $150 to $75 using GA4 insights plus landing page/ad creative A/B testing
- Data-driven budget reallocation across platforms based on efficiency and volume
- Diagnosed stalled growth in Google campaigns; shifted spend from Performance Max to traditional Search to restore conversion/ROAS improvement within ~1 week
- Uses CRM validation to assess lead quality (qualified vs spam) when evaluating tests
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