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Dimas Rahardja
Senior Growth Marketing and Social Media Leader specializing in digital advertising
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Performance marketer focused on full-funnel, cross-platform media systems rather than siloed channel management. They emphasize rigorous testing, holistic profitability analysis, and blending funnel data with direct customer feedback to diagnose issues like churn and restore growth.
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Key Strengths
- Cross-channel paid media strategy across Google, Meta, TikTok, LinkedIn, and social
- System-wide budget allocation using profitability and marginal efficiency rather than platform ROAS
- Structured testing approach for creatives, audiences, bidding, and content formats
- Combines quantitative funnel/segmentation analysis with qualitative customer feedback
- Diagnosed churn by surveying day-3 churned users and identifying setup complexity as a friction point
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