Federico Waisfeld

“Strategic operator who localized and scaled a South Korean D2C colored contact lens brand in the US by building three flagship retail locations (LA/Miami), leveraging influencer-driven events, and then launching a wholesale B2B program now in 300 independent optometry offices generating ~$150K/month. Previously spent 6 years at a creative strategy agency (acquired by Accenture) delivering a $1M culture/service-standards transformation for AdventHealth using multi-format communications (film, art, learning design, conferences). Also runs a restaurant/food truck business and is an active creator (music, webcomics, podcasts).”

“Operations/finance leader who joined Google during a rapid growth phase (circa 2007–2008) and built foundational analytics and governance systems across revenue, partnerships, and global marketing finance. Known for shifting organizations from qualitative/"feel" decisions to metrics-driven quota setting, deal evaluation (including cannibalization and margin thresholds), and ROI-based marketing budgeting while aligning senior stakeholders like CFO and CMO.”