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Godspower Kanegede
Director-level Marketing & Sales Leader specializing in real estate and investment marketing
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Paid social marketer running Meta campaigns for luxury real estate brands, owning three ad accounts and focusing on qualified high-ticket lead generation. Uses A/B testing, lead-form-to-spreadsheet qualification to build sales pipelines, and reallocates spend across Meta/Google/TikTok using a performance-based 40/35/25 framework.
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Key Strengths
- Owned and managed 3 Meta ad accounts for luxury real estate brands
- Uses A/B testing to identify higher-performing creative for qualified lead generation
- Lead qualification workflow using Google lead forms connected to an online spreadsheet to segment purchase intent and build a sales pipeline
- Data-driven budget allocation across platforms using a 40/35/25 spend framework based on engagement/performance
- Diagnoses performance declines and restores growth by upgrading low-quality creative assets (video/graphics)
- Client-safe performance reporting via structured, secured Google Drive documents
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