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Jed Tabrilla
Junior Sales & Marketing Analyst specializing in Meta ads and e-commerce growth
Ottawa, ONInside Sales Analyst (Meta Agency Program)3 years experienceJuniorConsultingDigital MarketingAdvertising Technology
ScreenedIdentity Verified
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About
Growth marketer focused on the creator/UGC ecosystem (TikTok/Instagram), sourcing and scaling performance-based creator partnerships for DTC/e-commerce brands. Uses rigorous attribution and funnel-stage creative testing to optimize paid social, including a GTM initiative that cut CPA by 25% while maintaining contribution margins.
Experience
Inside Sales Analyst (Meta Agency Program)Accenture
UGC Content Creator / Media ManagerPerilume
Supervisor / Team SupportIKEA
Education
Algonquin Collegebachelor, Supply Chain Management
Algonquin Collegeassociate, Computer Engineering (2020)
Key Strengths
- Data-driven creator selection using engagement and conversion rate (targeting >10%)
- Structures creator deals as revenue-share (5–10%) to align incentives and reduce risk vs flat fees
- Strong measurement discipline using tracked links and attribution to evaluate CAC/ROAS and post-purchase impact
- UGC-driven paid social GTM execution; reduced CPA by 25% while maintaining contribution margins
- Rapid creative testing across funnel stages and budget reallocation to winners based on CTR/CPA/MER
- Identifies and mitigates creative fatigue and messaging–funnel mismatch through faster iteration and intent-aligned messaging
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