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JL Pedat

Executive Marketing & AI Leader specializing in E-commerce, MarTech, and GTM strategy

Halfmoon DigitalLycée des GlièresNew York, NY34 Years ExperienceExecutive Level

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About

Founder building an AI-driven predictive analytics and programmatic advertising platform focused on identifying and marketing "hidden gem" songs and books. Has demonstrated early traction with 1M+ streams, a growing revenue base, acquired catalogs, and an artist roster, while developing proprietary AI and a supporting data ecosystem.

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Key Strengths

  • Built an AI-driven predictive analytics + programmatic advertising toolset for songs and books
  • Achieved 1M+ streams for catalog content
  • Generated modest but growing revenue from acquired catalog
  • Established roster of artists and acquired catalogs of songs and books
  • Structured low-cost processes to research and test solutions
  • Focus on continuous innovation and customer-driven validation

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Experience

Chief AI OfficerHalfmoon Digital · Jan 2021 – Jan 2024
Chief Marketing Officer, EVPHalfmoon Digital · Jan 2016 – Jan 2021
Senior Vice President, MarketingHalfmoon Digital · Jan 2014 – Present
Vice President, Marketing & TechnologyNew York Life · Jan 2007 – Jan 2014
Corporate Vice PresidentNew York Life · Jan 2003 – Jan 2007
Assistant Vice PresidentNew York Life · Jan 1999 – Jan 2003
Senior Director of Marketing ResearchCMR Marketing Research · Jan 1997 – Jan 1999
DirectorCMR Marketing Research · Jan 1993 – Jan 1997
Assistant DirectorCMR Marketing Research · Jan 1992 – Jan 1993

Education

Lycée des Glièreshigh_school, Mathematics and Physics
Conservatory of Music Genevabootcamp, Business, Computer Science, Artificial Intelligence, Guitar, Voice, and Composition

Languages

EnglishFrenchGerman

Certifications

Project Management Professional (PMP, PMI)

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Connect with JL

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Typically responds within 24 hours

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JL PedatExecutive Marketing & AI Leader specializing in E-commerce, MarTech, and GTM strategy