Joey Feldmann

Rich Brebes

Screened

Senior Lifecycle Marketing Manager specializing in retention and CRM automation

Los Angeles, CA10y exp

“Lifecycle/CRM marketer with DTC jewelry experience who built a segmented post-purchase workflow targeting engagement-ring buyers and drove repeat purchases from ~2% to ~30% within a 90-day window using personalized recommendations, educational/social-proof content, and incentive testing. Emphasizes rigorous segmentation, ongoing data audits, and continuous A/B testing to improve retention and revenue.”

“CRM/lifecycle marketer with demonstrated success driving webinar acquisition and conversion for a business compliance campaign (260+ registrations, 180 attendees, 100+ service conversions). Uses segmentation, A/B testing, and metric-driven pivots (10–25% lift in opens/clicks) and has experience coordinating cross-functionally on large in-person investment events.”

“Growth creative marketer at Ampure focused on paid efficiency for portable EV chargers; ran a controlled Meta creative test reframing spec-heavy messaging into real-world EV use cases, delivering ~22% lower CPA and ~28% higher ROAS. Operates with a modular, rapid-iteration creative system across Meta/TikTok/YouTube and provides tight, performance-driven briefs to creators/editors.”