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Jonathan Cook
Executive product leader specializing in AI-native human-in-the-loop platforms
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About
Product leader with experience driving major platform builds and even company pivots, including transforming Kinetic from a wearables-focused insurtech into an AI-enabled workers' comp claims platform. Combines deep customer discovery, low-tech MVP experimentation, and strong cross-functional judgment; also helped shape smartwatch app platform strategy at Fitbit and has a clear philosophy of AI as a human decision-support tool rather than a replacement.
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Key Strengths
- Led an end-to-end company pivot at Kinetic from wearables safety to claims management
- Strong customer discovery through repeated onsite research and direct user observation
- Excellent at de-risking products with low-tech pilots before full engineering investment
- Built KPI-driven product validation frameworks
- Turned a point solution into an end-to-end AI-enabled claims platform
- Balances AI ambition with operational safeguards via hybrid rules/manual/agent workflows
- Deep judgment on AI evaluation using action rates, impact metrics, and lifecycle behavior
- Sharp UX instincts grounded in user behavior, not survey scores alone
- Improved engagement by shifting from email to account-manager-branded SMS for SMB users
- Strong cross-functional decision making across product, engineering, design, UX research, and marketing
- Long-term platform thinker who balances launch constraints with scalable architecture
- Experienced people manager who assesses PM talent rigorously and develops ownership through OKRs
- Coaches PMs from execution support into metric-owning product leaders
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