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Jordana Wachtel
Director-level Marketing & Communications leader specializing in internal comms and change management
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Marketing leader who has repeatedly been the first marketing hire, building the function from scratch while aligning sales, product, and leadership around shared positioning and goals. Strong in marketing ops and executive analytics—integrated multiple data platforms to track the full customer lifecycle (CLV, renewals, attribution) and drive KPI-focused decision-making while reducing reliance on vanity metrics.
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Key Strengths
- Built marketing functions from scratch (first marketing hire) while defining strategy and systems
- Executive-ready analytics: integrated data platforms to enable full customer lifecycle reporting (CLV, renewals, attribution)
- Improved executive decision-making by focusing on high-signal KPIs and eliminating vanity metrics
- Cross-functional alignment between sales and marketing via weekly leadership syncs and shared messaging/positioning
- Operational rigor and transparency through dashboards/reports to educate stakeholders and drive alignment
- Uses RACI to clarify decision-makers, responsibilities, and unblock bottlenecks
- Trusted advisor handling sensitive personnel, financial, and corporate development information with discretion
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