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Jose Calderon
Director of Photography specializing in global brand storytelling and commercial production
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About
Longform video editor/content creator who supported Principal Financial Group (Fortune 200) for 13 years, handling end-to-end production across video, photography, audio, and music. Emphasizes narrative storytelling for engagement, disciplined media organization for reliable handoffs, and has experience mentoring other editors using brand-standard playbooks and stakeholder review processes.
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Key Strengths
- 13 years producing end-to-end content (video, photo, audio, music) for a Fortune 200 company (Principal Financial Group)
- Strong longform editing workflow discipline (backup-first, organized project folder structure for clean handoffs)
- Narrative-driven editing for retention (story arcs, contrast/twists/payoff moments)
- Ability to balance pacing, motion, and graphics to match audience and story
- Mentors editors using clear brand “bible” standards while preserving creativity
- Uses stakeholder review checkpoints to ensure alignment with original vision
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