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Julie McCarter
Executive Merchandising Leader specializing in omni-channel retail and consumer brands
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About
Former corporate retail leader (25 years) who recently launched a boutique consultancy and has already advised ~12 early-stage founders. Specializes in installing disciplined but lightweight operating systems across merchandising, inventory planning, and wholesale readiness—driving outcomes like +53% YTD growth for a D2C/wholesale apparel brand and rebuilding a NYC candy brand’s margin structure ahead of major wholesaler launches in 2026.
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Key Strengths
- 25 years corporate retail experience; launched boutique consultancy and supported ~12 founders in 7 months
- Built lightweight operating systems for early-stage founders (cadence, KPIs, planning) that scale without full-time overhead
- D2C/wholesale inventory and planning expertise (SKU architecture, line planning, channel-balanced OTB)
- Delivered measurable growth impact: equestrian performance apparel brand up +53% YTD after assortment/buy strategy overhaul
- Margin and sourcing optimization for wholesale expansion (cost/margin waterfall, sourcing matrix, wholesale readiness toolkit)
- Hands-on founder mentoring: translates ops into simple tools, drives quick wins, and coaches prioritization/leadership behaviors
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