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Justin Lee
Mid-level Account Executive specializing in SaaS and Marketing Technology
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About
B2B SaaS MarTech/GTM seller with 7+ years experience across Adobe Marketo, Salesforce, and TriNet; known for disciplined daily outbound and trigger-based prospecting. Self-sourced and closed a $300K/3-year Marketo Engage deal (MNTN) by multi-threading marketing and ops stakeholders and quantifying ROI, and has led org-wide enablement (trained 400+ sellers) on ZoomInfo-driven, trigger-based outreach.
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Key Strengths
- Closed self-sourced $300K, 3-year Marketo Engage deal (MNTN) from cold outbound through close
- Strong trigger/intent-based prospecting using Bombora, LinkedIn, ZoomInfo to identify pain signals
- Multi-threaded enterprise-style selling across Marketing leadership, Marketing Ops, and RevOps
- Multi-channel outbound execution (email, LinkedIn, cold call, gifting, video) with consistent problem-led messaging
- ROI/value quantification to overcome objections and drive urgency (mapped process, quantified data/time/revenue loss)
- Navigates procurement vs. executive priorities to expand deal size (Quantifind: grew from ~$20K to $48K)
- Competitive displacement by de-risking change with MAPs and structured 30/60/90 plans (Motiv, Klarity)
- Consistent prospecting discipline (blocks ~2 hours daily) to keep pipeline generation repeatable
- High self-sourcing ability in ambiguous environments (TriNet: self-sourced 90%+ of opportunities via creative field tactics)
- Sales enablement leadership (trained 400+ Adobe sellers on ZoomInfo + trigger-based outreach)
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