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Kevin Martin
Director-level digital marketing leader specializing in paid search and omnichannel strategy
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About
Agency-side paid media leader who progressed from hands-on management of a flagship Eastbay account to overseeing search teams across 3 offices at Didit Inc. Stands out for scaling Google/Bing spend past $1M/month while sustaining 12x non-brand ROAS, pioneering early Shopping/mobile/DSA strategies, and later applying that expertise independently for local businesses with measurable multi-channel growth.
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Key Strengths
- Led search teams across 3 offices at Didit Inc
- Managed key client relationships and agency-level paid search strategy
- Owned strategy and execution for Eastbay/Foot Locker/Champs paid search
- Scaled paid media spend to over $1M/month across Google and Bing
- Maintained 12x non-brand ROAS for years on a major retail account
- Turned paid search into Eastbay's largest and most cost-effective marketing channel
- Early adopter of mobile ads, Shopping Ads, and Dynamic Search Ads
- Built daily/weekly spend monitoring processes to maximize budget efficiency
- Developed Google-recognized strategies featured in case studies
- Improved Stamps.com performance by shifting evaluation from CPL to LTV on expensive keywords
- Designed and ran geo-based incrementality test linking paid search spend to in-store foot traffic
- Operated autonomously on local business marketing engagements with measurable results
- Delivered 14% increase in calls and 28% increase in social following for a dental client
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