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Lingyi Wu
Mid-level Financial/Data Analyst specializing in analytics, forecasting, and healthcare/MarTech data
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Growth/creative marketer from Esleydunn Games who uses Google Analytics to integrate cross-channel performance data (TikTok, YouTube, LinkedIn, Facebook) and run structured A/B tests on video ad length and layout. Reported reducing CPA by 20 per customer when leveraging YouTube and TikTok, and improved CTR through CTA/button placement testing and ongoing user-feedback loops (forum/WeChat topics).
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Key Strengths
- Designed and ran multi-length video ad tests (30s/60s/90s) using completion rate and downstream engagement signals
- Cross-channel performance tracking and attribution-style analysis across TikTok, YouTube, LinkedIn, and Facebook using Google Analytics
- Reported CPA improvement from shifting spend to YouTube/TikTok (CPA reduced by 20 per customer)
- Iterative creative optimization based on behavioral signals (hook effectiveness, drop-off, CTR)
- Improved CTR by testing and changing CTA/social button placement (top vs bottom)
- Built feedback loops via a regularly updated forum to inform rapid creative iteration
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