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marina flores
Mid-level Marketing Manager specializing in digital advertising, PR, and content strategy
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About
Lifecycle/digital marketer with experience leading a new product launch using multi-touch email drip campaigns and digital ads to drive both website engagement and in-store foot traffic, reporting improved ROI. Uses past-buyer and survey-driven segmentation plus A/B testing (creative/copy) and web engagement metrics to optimize performance, and has supported cross-functional event marketing with merchandising and sales enablement materials.
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Key Strengths
- Led lifecycle email drip campaign for new product launch with multiple touchpoints
- Drove increased brick-and-mortar foot traffic via digital/email CTAs
- Improved ROI from campaign efforts
- Data-driven segmentation using past buyer data and survey results
- Hands-on performance optimization using CPC, click rate, impressions, bounce rate, and on-site engagement metrics
- Applied A/B testing on ads (product color and ad copy) to refine product presentation
- Cross-functional event execution with Creative/Merchandising and Sales; managed giveaways and sales materials
- Owned end-to-end product launch growth campaign using influencer marketing
- Ran comparative A/B testing between brand digital campaigns and influencer networks
- Hands-off but structured creative leadership (clear requirements, iterative review: rough draft → edits → final)
- Able to execute launches with limited assets by enabling designers with clear scope and creative freedom
- Pragmatic prioritization across multiple projects (speed/importance ranking, proactive follow-ups)
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Experience
Education
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Publications
6 publications
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