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Markland Edwards
Mid-level Business Development Representative specializing in outbound SMB SaaS sales
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About
BDR at SpotHopper selling a restaurant marketing/subscription platform to SMB restaurant owners; generates pipeline via highly ICP-driven outbound (calls/email plus Instagram) and tight qualification. Produces 30–40 meetings/month with ~80% hold rate and converts ~60–70% of held meetings into SQLs (18–25 opportunities/month), consistently exceeding quota.
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Key Strengths
- Consistently books 30–40 meetings/month with ~80% hold rate (24–32 held/month)
- 60–70% of held meetings convert to SQL/opportunities (18–25 opps/month)
- 125%+ to held-meeting quota (24 held meetings/month quota)
- ICP-driven outbound and prioritization of high-probability accounts to improve conversion
- Strong qualification and AE handoff (decision-maker access, need/intent/timing captured in CRM)
- Benefits-driven discovery messaging; reported ~50% conversation-to-meeting conversion rate
- Disciplined CRM hygiene (activity logging, required fields, lifecycle stages, next steps, deduping)
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