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Matthew Rosato
Director-level marketing and events professional specializing in sports fan engagement
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About
Sports marketing professional with 4 years of CRM and multi-channel campaign experience, currently owning marketing strategy and execution for 17 collegiate sports at Pepperdine. They’ve grown from student attendance-focused campaigns into broader donor, alumni, and community engagement work, using segmentation, ticketing data, and cross-functional coordination to drive attendance, renewals, and revenue.
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Key Strengths
- Owned marketing plans for 17 sports
- Multi-segment audience marketing across students, alumni, donors, staff, faculty, and fans
- Cross-channel campaign execution across email, social, digital, web, print, and in-person
- Data-driven segmentation using ticketing and attendance behavior
- CRM campaign execution in Salesforce and Oracle-based platforms
- Ticket renewal and attendance campaigns that increased renewal intent
- Performance tracking using opens, clicks, promo code usage, and ticket purchases
- Cross-functional collaboration with ticketing, social, and alumni/donor relations teams
- Expanded scope from student attendance marketing to broader revenue-driving donor and community campaigns
- Prioritization and review discipline in delegated marketing work
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