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McKinley Crespo
Senior Account Executive specializing in AI analytics, MarTech, and FinTech/Web3
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B2B SaaS seller with fintech/crypto and web3 marketing SaaS experience (Prime Trust, Addressable.io; also Zendesk and Glassdoor) who consistently exceeds quota and builds outbound pipeline from scratch. Notable for navigating complex regulated deals—partnering with compliance/product/legal to restructure solutions and unblock stalled opportunities—closing outbound deals like a $150K custody/compliance infrastructure win and additional $40K–$50K web3/security and marketplace deals.
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Key Strengths
- End-to-end outbound deal ownership from cold outreach to close
- Proven ability to unblock deals via compliance/product alignment (e.g., redesigned structure to meet regulatory requirements)
- Consistent quota attainment across companies (131% at Prime Trust; 110% at Zendesk; 317% quarter at Glassdoor)
- Closed large revenue volume ($4.5M+ in opportunities at Prime Trust)
- Strong multi-stakeholder selling (CEO/CFO/Head of Ops/Marketing; economic buyer alignment)
- Handles security and data-compliance diligence to close mid-market deals
- Builds repeatable pipeline through disciplined discovery, early qualification, and internal coordination
- Experience selling to modern marketing teams with stakeholder-specific value narratives (VP Marketing/RevOps/IT-Security)
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