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Mohamed Sallam
Mid-level Marketing & Operations leader with cross-industry experience in automotive and education
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About
Outbound-heavy business development and demand gen operator who built scalable, trackable partner-led acquisition in Saudi Arabia—combining physical placements (fuel stations, schools/universities) with QR-to-landing-page funnels and Salesforce attribution. Has negotiated partner contracts with commission structures and driven measurable lead volume (5,000+ qualified leads; thousands tracked via partner channels) while iterating to reduce CPL using testing and keyword/tag refinement.
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Key Strengths
- Owned full outbound BD cycle from research to contract negotiation (Direct KSA)
- Improved outbound effectiveness via personalization, clear value messaging, and 5–7 touch sequences; tracked reply rate, meetings booked, and negotiation progression
- Built multi-channel lead gen combining physical placements (fuel stations/schools) with QR codes, landing pages, and Salesforce attribution
- Generated 5,000+ qualified leads through outbound demand generation campaigns (Infinity Market)
- Created scalable process in ambiguous/early-stage market expansion, including end-to-end workflow mapping and standardized partner agreements
- Data-driven optimization of CPL using partner/location performance tracking and iterative testing
- Hands-on use of AI/automation to speed prospect research, content creation, and campaign execution
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