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Oche Utoblo
Director of Global Operations and Creative Services specializing in data-driven digital audio production
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Growth and partnerships operator in the gaming/creator ecosystem focused on mid-tier creator programs and in-game activations. Uses data-driven ecosystem mapping (e.g., ContentIQ) and performance-based deal structures to hit acquisition, engagement, and monetization KPIs—citing +35% sign-ups, +25% engagement lift, and +25–30% higher in-game spend from creator-led GTM.
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Key Strengths
- Sourced and closed multi-channel creator partnerships (streams, social, in-game activations) with clear KPI ownership
- Exceeded engagement targets by 25% and drove measurable lift in new player acquisition from creator campaigns
- Negotiated around budget constraints using performance-based incentives tied to engagement/conversion
- Leveraged personal network (talent managers/creators/agencies) to scale bundled creator deals; +35% player acquisition vs prior one-off campaigns
- Led creator-led GTM shifting from generic paid to creator distribution; +35% new user sign-ups and +25–30% higher in-game spend among new users vs baseline
- Designed and optimized referral acquisition loop; improved activation and ongoing in-app activity by iterating onboarding and incentives based on behavioral data
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