Osaze Ogbebor

About

Paid media specialist with 5+ years of hands-on experience across search, social, and programmatic, spanning B2B SaaS and B2C sectors including healthcare, vacation rentals, and automotive. Stands out for owning both strategy and in-platform execution, managing up to $300K/month in spend, and delivering measurable wins like a 30% CPL reduction and building a first-time remarketing program that became the account's lowest-CPL driver and contributed to back-end software sales.

Key Strengths

• Hands-on multi-platform paid media execution across Google Ads, Meta, LinkedIn, Bing, and The Trade Desk
• Managed approximately $300K monthly ad spend across major platforms
• Full-funnel strategy linking Trade Desk awareness to search remarketing
• Launched first remarketing campaign in an account that became the lowest-CPL campaign
• Connected front-end lead generation to back-end software sales outcomes
• Reduced CPL by about 30% through campaign restructuring and keyword prioritization
• Strong budget reallocation judgment based on CTR, CPM, conversion rate, and channel performance
• Disciplined testing approach using control comparisons and multi-week validation windows
• Data-driven client communication that used ad testing to resolve branding vs search-demand conflicts
• Able to operate independently with minimal oversight in freelance/embedded client settings

Experience

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