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Rachel Ng
Mid-level Marketing Account Manager specializing in integrated and multicultural campaigns
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About
Influencer/creator marketing specialist with experience at Balmoral Marketing running end-to-end creator partnerships for FreshCo in Ontario, including sourcing, negotiating usage rights and deliverables, and measuring performance via reach/engagement/views and sentiment. Leverages an established creator network to move quickly (e.g., 2-week lead time) and uses paid channels (Meta, programmatic, Google) plus A/B testing and Google Analytics to optimize CTR and engagement.
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Key Strengths
- End-to-end influencer partnership management (sourcing through measurement)
- Negotiated influencer costs down by 5% while meeting campaign goals
- Creator vetting using engagement rate, follower thresholds, demographics, and brand-fit
- Delivered influencer campaign results above benchmark with positive social sentiment (FreshCo New Year weekly deals, Ontario)
- Leveraged existing creator network to execute campaigns on short timelines (2-week lead time) with >2% engagement
- Data-driven optimization using A/B testing and targeting changes to improve CTR (+2%)
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