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Richard Rengifo
Senior Ad Operations & Revenue Operations Manager specializing in digital media campaigns
New York, NYCampaign Manager, Revenue Operations12 years experienceSeniorMedia & EntertainmentAdvertisingMarketing & Advertising
ScreenedIdentity Verified
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About
Performance marketing and ad operations specialist who owned an Eli Lilly high-spend account ($75K–$150K/month), running campaigns across GAM, FreeWheel, and Operative One. Focused on disciplined pacing, trafficking/QA, and cross-system reporting reconciliation to hit 100% in-full delivery, stabilize CPA mid-flight, and avoid makegoods or billing escalations.
Experience
Campaign Manager, Revenue OperationsHearst Magazines
Digital Ops Specialist, Ad Sales DigitalNBCUniversal
Account Manager, Digital InvestmentPublicis Groupe
Technical Project Manager, Domain 2.0 Operations PlanningAT&T Inc.
Intelligence Data Analyst, Navy Information Operations CommandUS Navy
Education
Fordham University, Gabelli School of Businessmaster, Marketing; Communications & Media Management (2022)
University of Maryland University Collegebachelor, Computer Networks & Security; Information Systems Management (minor) (2014)
Key Strengths
- Owned and managed a $75K–$150K/month high-spend account (Eli Lilly)
- Consistently achieved 100% in-full delivery with on-time launches
- Proactive under-delivery detection within 48–72 hours and rapid pacing corrections
- Stabilized/improved CPA mid-flight through targeting, creative rotation, and spend rebalancing
- Strong trafficking and QA discipline to prevent makegoods and billing issues
- Data-driven budget allocation using marginal CPA, conversion lift, and frequency/lag signals
- Structured, controlled testing framework (single-variable tests, minimum thresholds, post-learning evaluation)
- Diagnosed performance declines via creative/frequency fatigue analysis and restored CPA/CVR to target
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