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Richard Rengifo

Senior Ad Operations & Revenue Operations Manager specializing in digital media campaigns

HearstFordham UniversityNew York, NY12 Years ExperienceSenior Level

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About

Performance marketing and ad operations specialist who owned an Eli Lilly high-spend account ($75K–$150K/month), running campaigns across GAM, FreeWheel, and Operative One. Focused on disciplined pacing, trafficking/QA, and cross-system reporting reconciliation to hit 100% in-full delivery, stabilize CPA mid-flight, and avoid makegoods or billing escalations.

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Key Strengths

  • Owned and managed a $75K–$150K/month high-spend account (Eli Lilly)
  • Consistently achieved 100% in-full delivery with on-time launches
  • Proactive under-delivery detection within 48–72 hours and rapid pacing corrections
  • Stabilized/improved CPA mid-flight through targeting, creative rotation, and spend rebalancing
  • Strong trafficking and QA discipline to prevent makegoods and billing issues
  • Data-driven budget allocation using marginal CPA, conversion lift, and frequency/lag signals
  • Structured, controlled testing framework (single-variable tests, minimum thresholds, post-learning evaluation)
  • Diagnosed performance declines via creative/frequency fatigue analysis and restored CPA/CVR to target

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Experience

Campaign Manager, Revenue OperationsHearst Magazines · Sep 2025 – Present
Digital Ops Specialist, Ad Sales DigitalNBCUniversal · Jun 2024 – Jul 2025
Account Manager, Digital InvestmentPublicis Groupe · Jan 2023 – May 2024
Technical Project Manager, Domain 2.0 Operations PlanningAT&T Inc. · Apr 2017 – Mar 2019
Intelligence Data Analyst, Navy Information Operations CommandUS Navy · Mar 2010 – Mar 2014

Education

Fordham Universitymaster, Marketing; Communications & Media Management (2022)
University of Maryland Global Campusbachelor, Computer Networks & Security; Information Systems Management (minor) (2014)

Awards

  • Technology Development Program - 2018
  • President’s Volunteer Service Award – 2017
  • President’s Volunteer Service Award – 2018
  • Navy Good Conduct Medal – 2013
  • Military Community Award for Excellence – 2011

Skills

Budget ManagementCampaign ManagementCost OptimizationCross-Functional CollaborationData AnalysisData IntegrityDigital MarketingForecastingGoogle AdsGoogle AnalyticsJiraProject ManagementReportingSEOStakeholder Management

Languages

EnglishSpanish

Certifications

Facebook Certified Digital Marketing AssociateHubSpot Inbound MarketingGoogle Ad Manager (Certification)Google Analytics (Certification)Digital Marketing Specialization (7-Course Series) - University of Illinois, Gies College of Business

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Connect with Richard

Richard already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee
Richard RengifoSenior Ad Operations & Revenue Operations Manager specializing in digital media campaigns