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Rodrigo Barbosa de Campos
Mid-level Paid Ads and Growth Specialist specializing in performance marketing
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About
Performance marketer with hands-on experience managing high-spend paid media across Meta, Google, Pinterest, and TikTok. They describe driving a 20% lift in conversion rate and 20% reduction in CAC through website/product-page testing, strong tracking infrastructure, and rapid adaptation to platform changes like Meta's Andromeda update.
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Key Strengths
- Multi-platform paid media management across Meta, Google, Pinterest, and TikTok
- Owned high-spend account targeting $100K/day and $3.6M/month revenue
- Improved conversion rate by 20%
- Reduced CAC by 20%
- Strong conversion-focused landing page and product page testing
- Rigorous measurement and reporting using spreadsheets and Power BI
- Tracking-first approach using GA4, GTM, server-side tagging, and CAPI
- Adapted campaign structure quickly after Meta Andromeda changes
- Full-funnel acquisition and retention mindset with focus on LTV
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