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SP
Saswat Patnaik
Senior SaaS Performance Marketing Manager specializing in demand gen and ABM
Bangalore, IndiaDigital Marketing Manager (Performance & Demand Gen)11 years experienceSeniorSaaSCybersecurityGovernance, Risk & Compliance (GRC)
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About
B2B growth and demand gen marketer focused on cybersecurity/industrial automation contexts, with experience building partnerships (e.g., ISACA chapters) and running event-led GTM. Demonstrated measurable impact including ~$1M event pipeline (20% conversion) and scaling paid search spend ($15K→$130K) to grow SQOs to ~35–40/month, plus strong LinkedIn-based network activation with senior security leaders.
Experience
Digital Marketing Manager (Performance & Demand Gen)Scrut Automation (Riversys Technologies Private Limited)
Digital Marketing Manager (Enterprise Demand Gen)CybelAngel
Performance Marketing Manager (Growth and Scale)Fortanix Technologies India Private Limited
Associate Marketing ManagerTavant Technologies
Marketing LeadEurofins Analytical Services India Pvt. Ltd
Marketing ExecutiveSISA Information Security
Executive CRM & Marketing AutomationFrost & Sullivan India
Trainee Digital MarketingComodo Security Solutions, Inc
Education
Symbiosis Institute of Business Management (SIBM), Bangaloremaster, Business Administration (Executive MBA) (2018)
Gandhi Institute of Engineering and Technology (GIET), Odishabachelor, Computer Science & Engineering (2012)
Key Strengths
- Built partnerships with ISACA chapters via targeted email outreach to reach CISOs/risk managers
- Used low-cost initial partnership offers to secure early wins and create reusable GTM/marketing collateral
- Drove event attendance through LinkedIn relationship-building; achieved ~70% turnout for an annual CISO/InfoSec leader event
- Led event GTM (pre/during/post promotion + sales outreach) generating ~$1M pipeline with ~20% converting within a quarter
- Scaled Google Ads budget from $15K to $130K and increased SQOs from ~10–12 to ~35–40 per month through optimization and testing
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