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Saswat Patnaik
Senior SaaS Performance Marketing Manager specializing in demand gen and ABM
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B2B growth and demand gen marketer focused on cybersecurity/industrial automation contexts, with experience building partnerships (e.g., ISACA chapters) and running event-led GTM. Demonstrated measurable impact including ~$1M event pipeline (20% conversion) and scaling paid search spend ($15K→$130K) to grow SQOs to ~35–40/month, plus strong LinkedIn-based network activation with senior security leaders.
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Key Strengths
- Built partnerships with ISACA chapters via targeted email outreach to reach CISOs/risk managers
- Used low-cost initial partnership offers to secure early wins and create reusable GTM/marketing collateral
- Drove event attendance through LinkedIn relationship-building; achieved ~70% turnout for an annual CISO/InfoSec leader event
- Led event GTM (pre/during/post promotion + sales outreach) generating ~$1M pipeline with ~20% converting within a quarter
- Scaled Google Ads budget from $15K to $130K and increased SQOs from ~10–12 to ~35–40 per month through optimization and testing
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