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Sonal Khindaria
Mid-level Marketing Manager specializing in digital marketing, content, and analytics
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About
Growth and partnerships operator with creator-ecosystem experience at WriteSea and BrandResumes, sourcing intent-aligned creator/platform partnerships and launching low-risk pilots (revenue share/co-branded content) that can become ongoing channels. Led a webinar-driven GTM motion with heavy content repurposing across social, YouTube, blog, and email, and runs data-driven experiments (e.g., creator-led referral loop) to improve activation, conversion, and retention.
Experience
Education
Key Strengths
- Creator ecosystem partnership sourcing focused on audience intent (not vanity metrics)
- Low-risk pilot partnership design (revenue share/co-branded content) to speed agreements
- Data-driven optimization using conversion and lead-quality tracking
- Multi-channel GTM execution via educational webinars plus systematic content repurposing
- Full-funnel measurement across social, web (Google Analytics), and email/CRM metrics
- Experimentation mindset: designed and optimized a creator-led referral loop; improved conversion/retention by simplifying onboarding
- Relationship management with creators via clear goals, timelines, and consistent communication
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