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Tommy Hendricks
Senior Account Director specializing in TV, digital, and out-of-home advertising sales
Rochester, NYSenior Account Director44 years experienceDirectorAdvertisingMarketing & AdvertisingMedia & Entertainment
ScreenedIdentity Verified
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About
Former college basketball coach/player and college administrator who owns and runs an AAU/youth basketball organization in Western NY, impacting 200+ kids and families over ~20 years. Combines hands-on scouting and officiating at exposure events with a current career in sports media/advertising sales, producing content tied to major events (Final Four, NBA, Olympics, NFL).
Experience
Senior Account DirectorSpectrum Reach
Vice President of SalesNormal Communications
Founder/PresidentHendricks Media Team
FounderEastside Fairport Basketball
Assistant Men’s Basketball CoachUniversity of Rochester
Assistant Director of Athletics / Head Basketball CoachCastleton State College
Education
Hartwick Collegebachelor, Marketing (1988)
Key Strengths
- 20+ years running an AAU/youth basketball organization serving 200+ kids and families
- Proven ability to recruit talent by building trust with families through direct, transparent communication
- Deep basketball network and ongoing scouting through high school games and college coaching connections
- Holistic player evaluation beyond skills (team interaction, coachability, behavior in the gym)
- Experience selling and producing content around top-tier sporting events with major advertisers/agencies
- Comfort operating in always-on, high-availability roles and juggling multiple priorities
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