Uchechukwu Ashibogwu

About

Performance marketer managing a high-spend B2B SaaS account ($70K–$100K/month) across Meta, LinkedIn, and Google Ads with a full-funnel approach focused on demo/trial quality tied to revenue. Known for disciplined single-variable testing and signal-quality-based budget allocation, delivering a 28% CPA reduction while scaling spend and maintaining conversion efficiency.

Experience

Education

Key Strengths

• Owned and managed $70K–$100K/month B2B SaaS paid media spend across Meta, LinkedIn, and Google Ads
• Full-funnel channel role design (Google high-intent capture; Meta/TikTok demand creation + retargeting)
• Disciplined single-variable testing across creative, audiences, bidding, and landing pages
• Reduced CPA by 28% while scaling spend and maintaining efficiency
• Uses signal quality and downstream metrics (demo quality, revenue impact) to guide budget shifts—not just platform CPA
• Strong at identifying false positives by validating performance over multiple days and across funnel stages
• Systematic performance diagnosis (creative fatigue, auction pressure/CPC inflation) and corrective action to restore growth
• Clear, decision-oriented stakeholder communication tying metrics to business impact and tradeoffs

Reference Highlights

• Exceptionally effective owning and scaling high-spend accounts
• Strategic clarity with hands-on execution
• Operates autonomously with minimal oversight
• Strong commercial acumen
• Disciplined testing and optimization
• Proactive in reallocating budgets to protect performance
• Anticipates performance risks early and corrects quickly
• Maintains strong ROAS and CPA while scaling
• Avoids over-testing; focuses on meaningful signals
• Highly reliable and accountable
• Consistently meets timelines
• Transparent, calm communicator under pressure
• Sets realistic expectations with stakeholders
• Provides clear, actionable next steps
• Trusted as primary paid media owner embedded in client business
• Dependable and consistently delivers on projects