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Yaw Prempeh

Director-level Performance Marketing Leader specializing in paid social and Google demand platforms

New York, NYSenior Digital Media Buyer5 years experienceDirectorMarketing & AdvertisingE-commerceRetail
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About

Performance marketer managing high-spend ecommerce and lead-gen accounts across Meta and Google, including $120K in 3 weeks for a women’s fashion peak sale where they drove 13x blended ROAS vs a 6x target (Oct 2025). Experienced in full-funnel conversion setups (PMax, RSA, Advantage+, DPA), audience segmentation for incremental acquisition, and creative testing/refresh to combat ad fatigue; also ran creative messaging tests at Scholastic focused on teacher lead conversion.

Experience

Senior Digital Media BuyerDisruptive Digital
Head of Paid SocialScholastic Inc.
Marketing Director, Social (Freelance, Ongoing)CLRVYNT Agency
Social Media StrategistRichline Group
Senior Social StrategistPowered by Cue
Account ExecutiveYelp
Digital StrategistBlack Park
Social Media ManagerUNILAD

Education

Ashesi University Collegebachelor, Management Information Systems

Key Strengths

  • Owned $120K spend over ~3 weeks across Meta and Google during peak sale period
  • Delivered 13x blended ROAS for a women's fashion brand (goal was 6x) in Oct 2025
  • Uses audience segmentation/exclusions to drive incremental customer acquisition
  • Builds full-funnel conversion systems (Google PMax + branded/non-branded search; Meta Advantage+ prospecting + DPA by journey stage)
  • Diagnoses performance decline via CTR/CPO/ROAS trends and mitigates ad fatigue with creative refresh and controlled budget continuity
  • Creative/message testing tied to personas and customer journey; scales winners based on CTR, CAC, revenue and lead metrics
  • Example testing at Scholastic: identified winning teacher-focused creative using leads submitted, time spent, and in-platform CTR, then reallocated spend

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Yaw already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

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Contact

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Languages

English

Skills

Paid Social StrategyMeta AdsGoogle AdsYouTube AdsCross-Platform Campaign ExecutionBrand StorytellingCommunity DevelopmentInfluencer MarketingAmbassador ProgramsSocial CommerceCreative BriefingContent PlanningPaid Social OptimizationA/B TestingAnalytics