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Yaw Prempeh - Senior Digital Media Buyer in New York, NY

Yaw Prempeh

Director-level Performance Marketing Leader specializing in paid social and Google demand platforms

Disruptive DigitalAshesi UniversityNew York, NY5 Years ExperienceDirector Level

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About

Performance marketer managing high-spend ecommerce and lead-gen accounts across Meta and Google, including $120K in 3 weeks for a women’s fashion peak sale where they drove 13x blended ROAS vs a 6x target (Oct 2025). Experienced in full-funnel conversion setups (PMax, RSA, Advantage+, DPA), audience segmentation for incremental acquisition, and creative testing/refresh to combat ad fatigue; also ran creative messaging tests at Scholastic focused on teacher lead conversion.

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Key Strengths

  • Owned $120K spend over ~3 weeks across Meta and Google during peak sale period
  • Delivered 13x blended ROAS for a women's fashion brand (goal was 6x) in Oct 2025
  • Uses audience segmentation/exclusions to drive incremental customer acquisition
  • Builds full-funnel conversion systems (Google PMax + branded/non-branded search; Meta Advantage+ prospecting + DPA by journey stage)
  • Diagnoses performance decline via CTR/CPO/ROAS trends and mitigates ad fatigue with creative refresh and controlled budget continuity
  • Creative/message testing tied to personas and customer journey; scales winners based on CTR, CAC, revenue and lead metrics
  • Example testing at Scholastic: identified winning teacher-focused creative using leads submitted, time spent, and in-platform CTR, then reallocated spend

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Experience

Senior Digital Media BuyerDisruptive Digital · Jul 2025 – Dec 2025contract
Head of Paid SocialScholastic Inc. · Apr 2024 – Aug 2024
Marketing Director, Social (Freelance, Ongoing)CLRVYNT Agency · Jun 2023 – Presentfreelance
Social Media StrategistRichline Group · Jul 2021 – Apr 2023
Senior Social StrategistPowered by Cue
Account ExecutiveYelp
Digital StrategistBlack Park
Social Media ManagerUNILAD

Education

Ashesi Universitybachelor, Management Information Systems

Skills

Meta AdsGoogle AdsA/B TestingAnalyticsTeam BuildingMentorshipLead GenerationSEODashboardingHubSpotPower BISalesforceFigmaTrelloAI Agents

Languages

English

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MarketingMarketing in NYC MetroMeta AdsGoogle AdsA/B TestingAnalytics

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Connect with Yaw

Yaw already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
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Yaw PrempehDirector-level Performance Marketing Leader specializing in paid social and Google demand platforms