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YW

Yong Wu

Senior Ad Operations leader specializing in digital advertising and online marketing

380 Swift LLCUC BerkeleySan Francisco, CA19 Years ExperienceSenior LevelWorks Flexible

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About

Paid media marketer with hands-on display and programmatic campaign experience across major brands including Virgin America Airlines and University of Phoenix. Has managed monthly budgets of $100k-$500k, with responsibility spanning strategy, execution, optimization, retargeting, testing, and client reporting in remote environments.

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Key Strengths

  • managed display campaigns for Virgin America Airlines
  • handled $100k-$500k monthly ad spend for University of Phoenix
  • owned day-to-day campaign operations and strategic planning
  • strong retargeting and tracking implementation focus
  • uses A/B testing across creative, landing pages, and targeting
  • structured test-and-scale approach using pilot budgets
  • experienced in diagnosing underperforming campaigns and improving ROI
  • client communication centered on transparency and regular reporting
  • able to operate independently in remote client environments

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Experience

Manager380 Swift LLC · Jan 2017 – Jan 2025
Head of AdOpsVentureBeat · Dec 2015 – Jan 2017
Marketing Program ManagerROI DNA · Jun 2015 – Nov 2015
Senior AdOps ManagerLivingly Media · Nov 2011 – May 2015
Senior AdOps Manager /Sr. AdOps SpecialistApollo Group · Sep 2008 – Nov 2011
Product Management/Marketing and Sales OpsEtology Inc. · Oct 2006 – Sep 2008
AdWords RepresentativeGoogle · Dec 2005 – Oct 2006

Education

UC Berkeleybachelor, Legal Studies (2004)

Languages

EnglishMandarin Chinese

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Connect with Yong

Yong already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Already have an account?

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Yong WuSenior Ad Operations leader specializing in digital advertising and online marketing