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Vivian Liu
Senior Sales Manager specializing in B2B tech, FinTech, and marketplace growth
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About
Enterprise fintech seller who helped launch a new API-based stored value product at Alipay/Alibaba HK in a highly ambiguous environment, defining the ICP, building outbound from scratch, and creating a repeatable sales motion. Closed self-sourced, compliance-heavy deals worth millions and partnered closely with product, engineering, legal, and commercial leadership to win complex enterprise accounts while the product was still evolving.
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Key Strengths
- Built outbound motion from scratch in a zero-process environment
- Closed self-sourced enterprise and mid-market API deals
- Secured 2.28M in one deal within six months
- Generated nearly 2.5M in foundational contracts within six months of product launch
- Strong at selling evolving products through roadmap-based, transparent communication
- Cross-functional deal leadership with product, engineering, legal, and compliance
- Creates repeatable sales process and ICP from pilot customers
- Balances pipeline across large, mid-size, and fast-close deals to de-risk quota attainment
- Wins complex compliance- and procurement-heavy deals
- Uses MEDDICC and mutual action plans on larger deals
- Tailors value narratives to different stakeholders including CTO, Ops, CMO, RevOps, Demand Gen, and IT/Security
- Strong in technical and consultative discovery
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