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Yuka Isayama

Director of Product & Brand Marketing specializing in integrated GTM and growth strategy

Morrisville, NCDirector, WW IDG Product Marketing – Next Wave Innovation Solutions (AI, AR/VR, Security, Smart Collaboration)29 years experienceDirectorTechnologySaaSCloud Computing
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Experience

Director, WW IDG Product Marketing – Next Wave Innovation Solutions (AI, AR/VR, Security, Smart Collaboration)Lenovo
Associate Director, Product Marketing – Sam’s Club MAP (Retail Media Network), Advertising SolutionsWalmart / Sam's Club
Senior Manager, Product Marketing – Modern Life, Search and Devices (Microsoft Edge and Bing)Microsoft Corporation
Senior Manager, Brand Strategy and Product Innovation, MarketingT-Mobile
Vice President of Marketing, Interim (Consultant)G2 Web Services
Global Head of Presence Products – Product Management, Digital Business UnitHibu (Yellowbook/Yell)
Senior Brand Manager, Global Strategic Marketing – Technology and Innovation (Digital Health)Bayer Healthcare (Diabetes Care)
Senior Marketing Consultant (Contractor)Microsoft Corporation
Director, Product Management and Product Marketing – Games, Puzzles, PublishingHasbro, Inc.
Senior Manager, Product Management and Offer/Product Marketing – Windows MobileAT&T Wireless
Lead Product Manager, Go-to-Market (GTM) Planning – MSN Search (adCenter)Microsoft Corporation
Director, Product Management and Product Marketing – Value-Added Products and ServicesEarthLink, Inc.
Director, International Product MarketingVicinity Corporation
Marketing ManagerAT&T
Brand / Product Manager, Girls BrandsMattel, Inc.

Education

University of Michiganbachelor, Communication and Psychology

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Languages

English

Skills

Product managementBrand managementProduct marketingIntegrated brand marketing strategyIntegrated advertising strategyIntegrated marketing strategyOmni-channel marketingCampaign managementMarketing program managementGo-to-market (GTM) strategyGo-to-market (GTM) planningLaunch readinessProduct positioningMessagingValue proposition development