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Ahmed Qaiser
Senior Growth Marketing Specialist specializing in B2B demand generation and ABM
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About
Growth/demand gen marketer with strong partnership negotiation experience (notably renegotiating a G2 deal into a 3-year agreement) and a track record of measurable pipeline and ARR impact. Leverages buyer-intent data (G2/Gartner), competitor intelligence, ABM/LinkedIn, and product-led in-app triggers to drive lead growth, conversion improvements, and enterprise upgrades.
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Key Strengths
- Negotiated and optimized G2 partnership, driving 300% increase in leads and ARR contribution
- Used buyer intent signals (G2/Gartner) to design targeted acquisition campaigns and iterate in real time for improved performance
- Built competitor intelligence campaign with data-heavy assets, increasing leads 60% and improving MQL-to-SQL conversion 30%
- Led PLG-to-enterprise conversion initiative using in-product triggers plus LinkedIn/ABM, increasing PQLs 30% and ARR 25%
- Strong ROI modeling and commercial justification for subscription/partnership spend (4–5x return vs cost)
- Balances growth tactics with user experience considerations (managed feature fatigue while driving upgrades)
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