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Alex Kubicek
Senior Performance Marketing Manager specializing in paid media and growth acquisition
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About
Paid media performance marketer with experience running $50K+/month Meta/Instagram campaigns in healthcare (revision bariatric surgery), optimizing for patient CAC and booked surgeries rather than just CPL. Uses creative-first testing (testimonial/video-led) and conversion signal feedback via Meta Pixel + Conversion API, and applies a structured full-funnel budget allocation approach across Meta/Google/TikTok.
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Key Strengths
- Managed high-spend Meta/Instagram healthcare campaigns ($50K+/month)
- Optimized beyond CPL to downstream revenue outcome (booked surgeries) using CAC
- Built qualification-focused funnel using 15–20 question long-form lead forms
- Used Conversion API/Facebook Pixel feedback loop to optimize for higher-quality patients
- Creative-led testing approach leveraging testimonials/video to build trust in sensitive medical decisions
- Diagnoses performance plateaus via creative fatigue and restores growth by refreshing/retiring creatives
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Experience
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2 publications
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