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Anthony Mastro
Entry-Level Sales Professional specializing in consultative selling and client engagement
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About
Solar sales background spanning high school through college with hands-on ownership of high-volume prospecting and appointment setting (about 100 calls/day) plus in-person homeowner meetings. Created structure in an ambiguous environment by building a neighborhood-targeting method and a standardized multi-channel follow-up cadence, then tracked results in spreadsheets to refine messaging and improve consistency.
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Key Strengths
- High-volume outbound calling (≈100 calls/day) and appointment setting
- Built and standardized a repeatable outreach process in an ambiguous/early-stage sales environment
- Data-driven territory targeting (utility rates, roof/build age, shade/orientation) to prioritize neighborhoods
- Personalized outreach using utility bill review and savings/ROI framing
- Disciplined multi-touch follow-up cadence across door, phone, text, and email
- Tracked touches and conversion rates in spreadsheets to iterate messaging and improve consistency
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